Promoting and branding are serious business, but the PPAI Expo gives thousands of guests an annual opportunity to prove that taking care of business can be fun as well. This year the Mandalay Bay Convention Center in Las Vegas, Nevada hosted the trade show. Even though dates for the convention changed from the usual pattern to a Sunday to Thursday configuration, the event quickly filled with eager attendees ready to absorb all they could from the exhibits, networking opportunities, and educational seminars.
The show floor showed a tremendous turnout of nearly 3,200 booths filled with promotional products, resources, and professionals waiting to help others in the industry achieve the best for 2015. As thousands descended on the event, all of the educational seminars filled up and the packed schedule of activities kept the crowds motivated. According to PPAI CEO PAUL Bellantone, "The PPAI Expo is more than just a trade show. It is the industry’s premier event where tens of thousands of professionals come to learn, network, source product, recognize and reward professionalism, build relationships, have fun, and start the year off right."
In a business that often sees business partners, customers, and suppliers in locations across the country from one another, the successful Expo is a chance to connect with the people behind the names at the bottoms of emails. Everywhere attendees looked, customized totes and shirts showed off businesses and helped them connect with people they knew while networking with new contacts as well. This is not only fun, it is a fantastic way to build and strengthen relationships, creating reliability and benefitting the business.
Making personal connections is not the only way attendees found excitement during the event. Thousands of new products and opportunities offered an invigorating outlook for the New Year, while surprises seemed to wait around every corner. Attendees visiting the RMK Worldwide booth discovered the original Batmobile, while professionals looking to expand their incentive and premium programs found a wide array of fresh new products at the brand section and Product Pavilions.
Celebrity-studded presentations and over 100 educational seminars that allowed attendees to earn certification credits rounded out an Expo that exceeded expectations and has those in the promotional product and branding industry looking forward to making the most of everything they learned and acquired. Attendees walked away motivated by awards, inspired by hot new products, and strengthened with the support of a strong network. Branding and building customer recognition and trust are essential components of successful businesses, and this event proved that the industry is strong and businesses should be prepared for an extraordinary year ahead.