Marketing is what gets your business seen and what ensures your potential customers become your realized customers. Though word of mouth is an extremely important element of building a customer base and growing your business, you can’t expect to reach your goals without a strong marketing strategy. If you are like many business owners, when you hear “marketing” you automatically think of things like radio spots, TV commercials, Internet ads, and even the giant signs you hang outside of your space. While all of these are effective and can be elements of a multilayered marketing approach, the most effective marketing is often the things you do on a day-to-day basis when interacting with potential clients.
Think of all of the times during the day that you talk with people. From standing in line at the grocery store or bank to getting your hair cut or talking with the people at your children’s school, you interact with people all day, every day. Each of these interactions gives you a powerful opportunity to not only let people know you own your own business, but to encourage them to become part of your customer base without having to seem pushy.
Having a few carefully-chosen promotional products on hand at all times lets you take advantage of each of these interactions in a way that is subtle, yet effective. Some of the best promotional and marketing products to have on hand include:
- Business cards. Though they used to be something that every businessperson carried, business cards have somewhat fallen by the wayside. In this hyper-technological world, many people would rather pull out their phones and exchange numbers or social media handles than actually exchange cards. Having high-quality business cards, however, makes you look professional, polished, and serious about your business. Design your cards to match the theme and feel of your business as well as your personal preferences so you feel good about handing over your card if your business comes up in conversation
- Informational fliers. Many stores have community bulletin boards where local businesses and individuals can post information about their offerings. Create a bold, engaging flier that tells about your business and offers some sort of promotion and post it on these boards. This is a fantastic way to advertise an upcoming sale or to introduce the community to a brand-new business
- Trade show giveaways. How often throughout the day do you see someone, potentially yourself, fumbling around looking for a pen? Have a few pens with your company logo on them tucked in your pocket at all times so when you see someone in search of that elusive writing implement to sign a credit card receipt, give a phone number, or fill out a form, you can swoop in with a pen that they can bring with them. They can’t help but notice your company name and may be more inclined to check your business out since they met you personally
- Promotional Candy. Have you ever had someone offer you a mint while you were waiting in line or in a waiting room and immediately took notice of the container? You probably noticed the brand of mint and perhaps the flavor. Now imagine if you were able to give that same effect to someone but it was your company logo they noticed rather than a brand or flavor? Bring along a customized tin of mints for any occasion you may have to pop one in your mouth.
Get in touch with us to find out more about our promotional products and let us help you choose ones that will help you create a strong and engaging marketing campaign.
Good post, i like it very much.I was very lucky to discover your website. It has a lot of useful information!
I’m sorry for off-topic, I’m considering about making an informative website for college students. May probably commence with posting interesting facts like”14% of Americans have skinny-dipped with a member of the opposite sex at least once.”Please let me know if you know where I can find some related information such as here
I’m fascinated. I do not think I know anyone who knows just as much about this as you do. You should make a career of it, really, great blog
Sorry for off-topic, I’m considering about making an informative internet site for college students. May possibly start with submitting interesting facts such as”Negative emotions such as anxiety and depression can weaken your immune system.”Please let me know if you know where I can find some related facts like right here
Sorry for off-topic, I am considering about creating an informative internet site for college students. Will probably commence with posting interesting facts just like”Sex is the safest tranquilizer in the world. IT IS 10 TIMES MORE EFFECTIVE THAN VALIUM.”Please let me know if you know where I can find some related info like right here
Many thanks for helping people find the information they need. Good stuff as usual. Keep up the good work!!!
Wow! This is by far the most helpful thing on the subject I have ever found. Thank you for your hard work.
I’m fascinated. I do not think I’ve met anybody who knows as much about the topic. You need to make a career of it, seriously, impressive blog
I enjoy all your posts. You have done great job
It is an excellent resource!A lot of useful info and handy tips, many thanks =)
Great post\Nice post, I love it a lot.I was pretty lucky to discover your website. There’s a lot of useful info!
Recently I’ve come across one article which I assume you might find useful. Someone might take a steaming dump all over it, but it answered some of my questions.
Thank you for sharing with us, I always discover something new from your posts.
Many thanks for a really fantastic blog. It was actually very helpful. I am just so happy I discovered this.
I apologize for off-topic, I am thinking about making an interesting website for college students. May probably start with posting interesting facts such as”The average human eats 8 spiders in their lifetime at night.”Please let me know if you know where I can find some related facts such as here
I’m sorry for off-topic, I’m considering about building an instructive site for young students. Will possibly begin with posting interesting facts such as”13% of Americans actually believe that some parts of the moon are made of cheese.”Please let me know if you know where I can find some related information like right here
I am sorry for off-topic, I am considering about making an informative website for college students. Will probably start with posting interesting facts like”Americans are responsible for about 1/5 of the worldвЂ™s garbage annually.”Please let me know if you know where I can find some related information and facts such as here
I am sorry for off-topic, I’m considering about creating an informative site for kids. May probably start with submitting interesting facts like”On average, 100 people choke to death on ball-point pens every year.”Please let me know if you know where I can find some related facts such as right here
persuasive essay samples
I am sorry for off-topic, I am thinking about building an enlightening web site for college kids. May probably begin with posting interesting facts such as”Butterflies can see red, green, and yellow.”Please let me know if you know where I can find some related information and facts like here
I am sorry for off-topic, I am thinking about creating an instructive site for kids. Will probably commence with submitting interesting facts like”Humans and dolphins are the only species that have sex for pleasure.”Please let me know if you know where I can find some related information and facts such as here
steps to write an essay
I am sorry for off-topic, I’m considering about creating an instructive website as a student. May possibly begin with submitting interesting facts like”Samuel Clemens (Mark Twain) was born on and died on days when HalleyвЂ™s Comet can be seen.”Please let me know if you know where I can find some related info like right here
all essay in english
I’m sorry for off-topic, I’m thinking about making an instructive web site for college kids. May probably commence with publishing interesting facts such as”Every time you lick a stamp, you’re consuming 1/10 of a calorie.”Please let me know if you know where I can find some related info such as right here
research paper essay