Trade Show Giveaways: How to Think Outside the Box

It is common for businesses to hand out free gifts or giveaways when they attend trade shows, and attendees enjoy walking around the convention room to pick up the free swag. If you are planning for an upcoming trade show, then it is important that you are creative with your trade show giveaways to be sure that you are handing out items that will capture the attention of your target demographic.

No More Boring Promotional Items

Walking around the convention center will show that many of the companies in attendance are handing out the same, boring promotional items: pens, pads of paper, and magnets. While these promotional products have a time and a place, you need to understand that they are not the most effective way to stand out in a crowd.

You should select trade show promotional items that capture the attention of each person who receives the gift, so that your company can leave a lasting impression in their mind. The goal with these items is to strengthen the brand of your company, so that they will initiate conversation with you when they are ready to buy the products or services that you have to offer.

Thinking Outside the Box

Skip past the boring, traditional items and look for unique promotional items instead. Try to find something that will be useful in everyday situations, so that your convention attendees will have the motivation to hang onto the item and use it on an ongoing basis. The more the item is used, the stronger your brand will be because they will see your company logo each time they use the item.

Useful items might include things such as die cut plastic handle bags, mini flashlight key chains, cell phone accessories, or travel items. Each of these items are effective custom promotional products, because they can be branded with your company information and they offer value to each person who receives the gift.

Promo Planet is the leading provider of promotional gifts, and we would love to help you find the perfect gift for your upcoming trade show. Contact us today to learn more about the products that are available.

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